As members of the Independent Jewelers Organization we have the opportunity to travel to Antwerp, Belgium, (the diamond capital of the world). We travel to Antwerp twice a year to buy diamonds directly from De Beers site-holders. In addition to purchasing diamonds for our store, we serve as a diamond broker for some of our customers to find the perfect diamond for them in Antwerp. We always enjoy finding a special diamond for someone and then delivering it personally, along with a box of Belgian chocolates that we have hand-carried across the Atlantic from Europe. Because we deal directly with the diamond cutters and De Beers site-holders in Antwerp, we avoid paying a mark-up to the U.S. importer and distributor. Therefore, we can offer you the diamond of a lifetime at substantial savings over regular retail prices.
It’s not only the savings that make this a unique diamond buying experience, but the fact that your personal jeweler is traveling close to 10,000 miles to hand-select a specific diamond for you, from among the largest selection of diamonds ever gathered in any one place. It’s your decision to choose a certain size, shape, color and clarity of diamond — not merely accept what is available on the local market. It’s the journey of your special diamond — from the earth, to the cutter, to you — no previous owner, no stops along the way. There is nothing quite like owning (or giving) a beautiful, quality diamond — a one-of-a-kind masterpiece of nature, perfected by the skilled hands of the expert diamond cutters in the world’s diamond center, which was hand-selected for you by your personal diamond broker in Antwerp, Belgium. An Antwerp diamond is a gift that will last a lifetime and more.
Each visit at Falls Jewelers made us feel like we were the only customers in the store. Sam made each of our steps, from engagement to wedding day, unforgettable. We didn’t find a jeweler, we found a friend.Nick & Camelia Allen